As the days get longer and the temperatures rise, the spring season is the perfect time to ensure that your customers’ vehicles are well-prepared for the road ahead. Now is also an excellent opportunity to emphasize the importance of vehicle protection products. By offering Servicecontract.com products like Vehicle Service Contracts, GAP, and Tire & Wheel, you can add tremendous value to your customers’ purchasing experience while also boosting your dealership’s profitability. Here are some tips on how to approach these products with your customers this spring.
1. Highlight the Value of Vehicle Service Contracts
Spring often means family road trips, weekend getaways, and more time spent on the road. A Vehicle Service Contract (VSC) is a smart investment for drivers who want peace of mind knowing their vehicle is covered in case of unexpected repairs. Make sure your customers understand that a VSC acts as a safeguard against high repair costs by covering major components of their vehicle that might break down after the manufacturer’s warranty expires.
Be a Road Trip Hero: Emphasize the convenience and peace of mind that comes with a VSC. Let your customers know that in the event of a breakdown, they won’t have to worry about the financial burden of repairs. SC offers multiple levels of coverage, so your customers can choose the best fit for their budget. 24-hour roadside assistance and car rental reimbursement are often included.
2. Stress the Importance of GAP for New Purchases
Spring is a popular time for people to purchase new vehicles. Whether it’s a brand-new model or a pre-owned vehicle, many buyers are unaware of the financial risk associated with negative equity. GAP (Guaranteed Asset Protection) is a product that helps cover the difference between what the customer owes on their car loan and its actual value in case of a total loss.
Blossom with GAP: Don’t wait until the customer drives off the lot to bring up GAP. Mention it early in the conversation as an essential add-on that can prevent future financial headaches. Especially for buyers with smaller down payments or those financing their vehicles, GAP is a smart way to protect them against unexpected events such as accidents.
3. Offer Tire & Wheel Service Contracts for Added Road Safety
As the weather warms up and customers start planning road trips, they’ll be spending more time driving on various road conditions. Potholes, rough roads, and debris can cause serious damage to tires and wheels. Tire & Wheel protection provides coverage for repairs or replacements of tires and wheels damaged due to road hazards, something that can be easily overlooked during the vehicle purchasing process.
Don’t Let Tire Troubles Wilt the Day: Make it clear that while tires and wheels are often the first point of contact with the road, they’re also one of the most common areas for damage. This protection can be particularly valuable for customers who live in areas with varying weather conditions or those who drive long distances frequently. It’s a small investment that can save customers from the hefty out-of-pocket costs associated with tire and wheel repairs.
4. Educate Your Customers on the Risks of Skipping Protection
Not every customer will automatically understand the risks involved in skipping vehicle protection products. It’s your job to educate them and make sure they realize the potential long-term savings and peace of mind that these products offer. Whether it’s a breakdown or tire damage, your customers will appreciate knowing they’re covered.
Be the Garden of Knowledge: Be proactive in your approach to educating customers about the benefits of protection products. By framing these coverages as essential for a stress-free driving experience, you’ll make it easier for customers to see the value of purchasing them.
5. Seasonal Reminders: Spring Maintenance & Protection Go Hand in Hand
Spring is the perfect time for drivers to get their vehicles in top shape after the winter months. When customers come in for maintenance services, use this opportunity to discuss additional protection options like a Vehicle Service Contract or Tire & Wheel coverage. Many customers will appreciate the reminder that spring isn’t just a time for cleaning out their vehicles; it’s also a great time to think ahead about potential risks.
Keep Things Fresh with Protection: Position protection products as part of your dealership’s commitment to customers’ long-term satisfaction. Utilize our marketing materials for coverages such as GAP and Tire & Wheel to encourage buyers to act while the weather is warming up.
Spring is a time of renewal and growth, and for dealerships, it’s a great opportunity to add value to your customers’ experience with vehicle protection products. By promoting SC’s product lineup, you can ensure your customers are ready for the road ahead without the worry of unexpected costs or breakdowns. Not only does this enhance their overall satisfaction with your dealership, but it also boosts your bottom line. So, this season, don’t just focus on the sale – focus on providing your customers with the protection they need to drive confidently all year round.